100% agree. Kava extracts and Kavalactone isolates are not kava. Just as caffeine is not coffee. While maybe they have their uses (medically or recreation) they are not the future of kava. The future of kava is introducing more people to the wonderful water based extraction beverage as traditionally prepared for many, many generations. It is as awesome beverage as-is. I am not a big fan of what has happened in the other well known plant industry with high extract edibles and isolates. It will only cause more issues in the long run and really not necessary for kava.
Just to be clear I have used and in general have no issues with extracts for use - but that won't be the future of the kava industry. If we want to spend money on better kava science it should be focused on more efficient growing, and harvesting kava, better kava testing, and the physiological and pharmacological benefits of the water based beverage.