With the capsules, you've gotta hold them under your tongue for as long as possible. You might even want to masticate.
Seriously true story hear, when Elizabeth II starts talking about something, she is constitutionally incapable of changing the subject. She needed to go over the entire plot of a movie that triggers me something feirce. I'm standing there with a spoon and a tin of Fire Island, trying to eat it to withstand the horrors she is relaying to me. Eventually, I just slump down in a crying ball, having consumed somewhere around $50 in instant kava and feeling no relief, and started sobbing, "why are you telling me this? why do you hate me?"
It was not a good day.