Apparently, I've been using under the recommended amount. I have 3 jars of different flavors I'm up for @Kapmcrunk 's 1/3 tbsp couch-lock challenge! That Rose and Saffron, damn, that's good stuff. I love the texture also it's easy to handle. edit: I keep mine in the fridge so it hardens up a little and (seems to) go farther that way.