I think
@Kapmcrunk said it best where it all boils down to respect. I appreciate what the kava bar scene in the US has done to the industry by helping to grow it and create influence, but I also really dislike how most operate. I've been to many bars that have a chill atmosphere with people that obviously care about kava traditions, namely
@Bula Kava House , SquareRut, and Lacuna. I've been to many others (looking at you, Florida and NYC) that I don't want to mention because I've found the environments to be very off-putting with an emphasis on drinking as much as possible like you're at a house party or something.
I think as a community we really need to continue to bolster the image that kava is not alcohol, it won't ever be alcohol, and it deserves a culture of respect for something that stands uniquely on its own. Kava bars shouldn't need to compare themselves to alcohol bars (sounds weird saying that), but I understand why many market themselves in that way. Someone unfamiliar with kava would be more willing to walk into a kava bar that's reminiscent of what they already know. Generally speaking though, these types of consumers might not end up being ambassadors for kava, because kava wasn't what they were looking for in the first place.
I've started rambling, but you catch my drift. It's a complicated topic!