I have to hold my nose and chug in order to minimize gagging. I’ve become able to take it down more easily with time, but the gag factor is still there depending on the session. I find it to be somewhat random. There is still no way I can imagine myself sipping it. However, I have to say that after 4 years of on and off use, I’ve been fortunate enough to avoid puking, even with making some not so smart decisions as a newbie.