Wow, this stuff actually does taste great, it's coffee like in the way that technically I know that it tastes nasty but it doesn't make me feel like I have to hold my nose and chug it so as not to gag. It doesn't have those weird vegetable and herb smells to it. I almost want to put in some cream, sugar, and ice and make an iced latte! If I don't get much effect after a couple shells I throw in a dash of Shaman, but I think it's working. Really looking forward to the BKH green, checked the mailbox today but frownie face, just ordered like Thursday just impatient.